Assistance of MSMEs: Sustainability Business of Tempe Entrepreneurs, Tegalkarang-Palimanan-Cirebon

Authors

  • Lathifaturahmah STKIP Pangeran Dharma Kusuma Segeran Juntinyuat Indramayu
  • Cory Vidiati Universitas Islam Bunga Bangsa Cirebon
  • Hawwa Abdul Mokti University of Malaya
  • Dini Selasi Universitas Islam Bunga Bangsa Cirebon
  • Muhammad Iqbal Universitas Islam Bunga Bangsa Cirebon

DOI:

https://doi.org/10.47841/icorad.v2i1.96

Keywords:

digital marketing , product diversification, waste handling, tempe micro industry, creative economy

Abstract

This paper is a community service aimed at creating the sustainability of the age of MSMEs in Tegalkarang Village, Palimanan District, Cirebon Regency. Market share, production, and waste are problematic. The targets of the findings are followed up in the form of online marketing, product diversification, and waste management carried out through integrated cooperation with the nearest cattle farm. A qualitative approach was used, primary data were interviews with tempe entrepreneurs, observations, lectures, discussions; simple digital marketing training, periodic monitoring during the service period and follow-up carried out. The findings are collaborative and stakeholder partnerships are created in a sustainable manner, able to revive the creative economy of the surrounding community.

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Published

2023-03-13

Issue

Section

Articles