International Conference On Research And Development (ICORAD)

The Effect of Field Work Experience (Internship) on the Work Readiness of Students at the Faculty of Economics and Business, Wahid Hasyim University, Semarang

2025-07-10T17:35:19+07:00

This study aims to identify and analyze the impact of fieldwork experience (internships) on the work readiness of students at the Faculty of Economics and Business, Wahid Hasyim University, Semarang. The method used in this study is a quantitative approach. This study was conducted at the Faculty of Economics and Business, Wahid Hasyim University, Semarang. This study employed probability sampling, with multiple linear regression analysis used to test the research hypotheses. Through this study, it is hoped that indicators of work readiness can be identified to assist students in adapting and applying the skills acquired during their internships. The results of the analysis indicate that field work experience (internship) has a positive and significant impact on the work readiness of students at the Faculty of Economics and Business, Wahid Hasyim University, Semarang. This study concludes that the more experience students have, the higher their work readiness, and conversely, the less experience they have, the lower their work readiness.

Analysis of the Effect of Risk Management Implementation on Business Sustainability UMKM in Semarang City

2025-07-10T18:30:12+07:00

Risk management is a structured approach to identifying, analyzing, and addressing risks that may hinder the achievement of business objectives. The purpose of this study is to understand and analyze how risk management can influence the sustainability of Otako Takoyaki and Whatever. The method used in this study is a qualitative approach to provide an opportunity to gather in-depth information about the implementation of risk management in this UMKM. Findings obtained through interviews, observations, and documentation reveal that Otako Takoyaki and Whatever have implemented risk management in their business practices. This is evident in how the business owners and staff handle changes in conditions, such as a decline in consumer purchasing power and an increase in competitors with similar business concepts. Despite these two factors, which are considered to potentially impact business sustainability, Otako Takoyaki and Whatever demonstrates that effective and efficient risk management practices can maintain operational continuity, as evidenced by the business's continued existence to this day.

Strengthening the Human Resources of Student Organizations: Analysis of the Role of Training and Development in Improving Collective Performance of the Faculty of Economics and Business, Wahid Hasyim University

2025-07-10T19:30:01+07:00

This study aims to analyze the Role of Training and Development in Strengthening Human Resources (HR) in student organizations and its influence on improving Collective performance at the Faculty of Economics and Business, Wahid Hasyim University. The main problem revealed is the less than optimal performance of student organizations due to limited mastery of hard skills and soft skills, lack of self-confidence, and weak teamwork. The less than optimal performance of student organizations is caused by a lack of skills, low self-confidence, and weak collaboration within the team. The purpose of this study is to analyze how training and development of members can improve abilities both individually and collectively in student organizations. The method applied is a qualitative approach, with data collection through in-depth interviews, observations, and document analysis on members of student organizations. The findings of the study indicate that planned training and continuous development can improve self-confidence, communication skills, decision-making abilities, and strengthen teamwork. In addition, training also encourages members to be more receptive to criticism, proactive in finding solutions, and able to adapt to change. These findings are expected to provide recommendations that training and development that are in accordance with needs have an important role in improving individual and collective performance in student organizations, so that they can support the achievement of the organization's vision and mission in an effective and efficient manner.

Analysis of the Application of Management Functions in Micro-Entrepreneurs to Support Business Sustainability (Case Study of Small Food Stalls in the Bojongsalaman Village, West Semarang)

2025-07-10T20:09:30+07:00

This study aims to analyze the implementation of management functions in supporting business sustainability in small food stalls as a form of micro-entrepreneurship in Bojongsalaman Village, West Semarang. This study used a descriptive qualitative approach through semi-structured interviews and direct observation. The results showed that although business owners do not apply management formally, the four management functions of planning, organizing, directing, and controlling have been applied intuitively and effectively. The planning function is done pragmatically based on economic needs and market observations. The organizing function shows high flexibility with a family-based division of labor. Directing and controlling functions are carried out through a personal approach and daily evaluation of operations. This implementation has been proven to support business sustainability, both in terms of finance, operations, and customer relations. This study recommends the need for basic management training for micro-entrepreneurs to optimize business sustainability.

The Effectiveness of the Online Bootcamp Program on Job Readiness of Students of the Faculty of Economics and Business, Universitas Wahid Hasyim

2025-07-10T20:11:53+07:00

In the rapidly evolving digital era, the workforce is undergoing a significant transformation, requiring college graduates to have relevant skills. There is a marked skills gap between academic education and industry demands, leading to rising unemployment rates among educated graduates. Online bootcamp programs have emerged as a solution to improve employability by offering intensive, industry-aligned training with mentorship. The effectiveness of these online bootcamps in preparing students for the job market remains to be fully researched, with various factors influencing work readiness. This study aims to analyze how online bootcamp programs contribute to students' work readiness. The study was conducted quantitatively using linear regression analysis with data obtained from 38 respondents. Based on the results of the study, it shows that Online Bootcamp (X) is consistently a significant factor and has a positive influence on Work Readiness (Y). Additionally, the analysis's findings indicate that the independent variables contribute 47.3% to the dependent variable being studied.

Qualitative Exploration of Semarang Consumers’ Responses to Starbucks’ Green Marketing Narrative

2025-07-11T06:36:01+07:00

Examining how customers in Semarang City feel about Starbucks' new "green" marketing story is the main objective of this research. Many multinational corporations, Starbucks included, are running sustainability initiatives to improve their public image and encourage customers to do the same in the face of mounting environmental degradation. Nevertheless, there has been a dearth of research on the subject of consumer apathy and confusion about green marketing, particularly in Semarang City. This study employs in-depth interviews with customers who were chosen at random to conduct exploratory research using a qualitative technique. We anticipate that the findings will give light on the extent to which Indonesian consumers react to and comprehend the sustainability story, and that they will also be useful in informing the creation of future marketing campaigns in the country.

The Influence of Transformational Leadership and Training on Employee Performance at PT. Nippon Indosari Corpindo, Tbk (Sari Roti) Semarang

2025-07-11T10:46:31+07:00

The research investigates the worker performance at PT. Nippon Indosari Corpindo, Tbk (Sari Roti) based in Semarang City while measuring how transformational leadership and training affect their work output. A quantitative research method along with associative approach serves as the foundation for this study. The research sample includes 228 workers from PT.Nippon Indosari Corpindo, Tbk (Sari Roti) working in Semarang City. The study used multiple linear regression to analyze its data. The researchers gathered their primary data by distributing questionnaires and used secondary information from literature review sources. Research findings indicate that transformational leadership together with training each have a partial positive effect on employee performance. The research demonstrates that both transformational leadership and training methods simultaneously produce substantial positive effects on employee performance at PT. Nippon Indosari Corpindo, Tbk (Sari Roti) located in Semarang City.

The Effect of Workload and Work Environment on Turnover Intention at PT. Nissin Biscuit Indonesia

2025-07-11T10:46:31+07:00

This study examines the main issues related to job turnover intention at PT. Nissin Biscuit Indonesia, focusing on how workload and work environment impact turnover intention. The study is to examine the partial and simultaneous effects of workload and work environment on turnover intention. In this research, a quantitative approach is used with a population of 700 production department employees and 100 respondents taken as a sample. The technique applied in data processing is using SPSS version 27. The results of this study’s show that workload has a significantly and favorably effect on turnover intention. In other words, the more workload given to employees, the greater their intention to leave the company. Turnover intention, is positively and significantly impacted by the work environment as well. Similarly, workload and work environment positively affect turnover intention.

The Influence of TikTok Shop Digital Promotion on Purchasing Decisions for Sattka Basic Hijab in Semarang City

2025-07-11T11:38:38+07:00

The way business owners promote their products has changed as due to the growth of social media and digital technologies, including the TikTok Shop platform. The goal of this research

is to determine how digital marketing on TikTok Shop affects consumer behavior in purchasing Sattka hijab in Semarang City. This study employs survey methods and a quantitative approach, with respondents being current TikTok users who have seen Sattka hijab advertisements. Information was obtained using a questionnaire that had gone through reliability and validity tests before being evaluated using A straightforward method of linear regression. According to the survey, digital marketing campaign conducted through TikTok Shop had a large and beneficial impact on consumers' choice to purchase the Sattka hijab. This shows that digital advertising can increase consumers' interest in purchasing hijab products and influence their choice. In conclusion, TikTok Shop's digital marketing approach is an important component that can help increase sales of Sattka hijab in Semarang. To increase market penetration and improve consumer purchasing choices, this study suggests business owners to further utilize TikTok Shop as a promotional platform.

Implementation of Fintech Use as a Financial Information System for the Progress of MSMEs: Case Study in Semarang City

2025-07-11T13:25:58+07:00

The study focuses on the implementation of fintech as a financial information system that can encourage the progress of MSMEs in Semarang City, amidst various conveniences and obstacles faced by business actors. The purpose of this study is to analyze the extent to which the use of financial technology such as QRIS, e-wallet, and financial information systems supports business efficiency, recording accuracy, and the success of MSMEs in developing capacity and achieving market opportunities. This study uses a qualitative method with a case study approach through in-depth interviews with MSME actors who have utilized fintech services. The results of the study show that the use of fintech contributes positively to ease of transactions, acceleration of data processing, and ease of access to financial information. In addition, the financial information system also helps in efficient financial recording and timely reporting, although there are still obstacles such as human error, technical errors, and lack of digital literacy. This study shows that the integration of fintech and financial information systems can significantly encourage MSMEs, as long as it is supported by adequate education and assistance for business actors.

Factors That Increase the Interest in Entrepreneurship S1 Management University Wahid Hasyim Semarang

2025-07-11T13:25:58+07:00

This study aims to identify factors that influence the entrepreneurial interest of students in the Management Study Program at Wahid Hasyim University, Semarang. In the era of global competition and the state of the Indonesian economy that demands innovation and entrepreneurship as a solution to overcome poverty and misery, this study is important to examine the factors that motivate students to become entrepreneurs. The approach used is a literature study and field survey, including direct interviews with students, lecturers, and observations of student facilities and entrepreneurial activities on campus. Data were collected systematically to analyze the relationship between motivation, social environment, and the role of education in shaping students' entrepreneurial interest. The results of the study indicate that entrepreneurial motivation is influenced by the desire to be independent, self-confidence, and encouragement from a supportive social environment, such as family and friends. In addition, the social environment has a significant positive influence of 70.4% on students' entrepreneurial interest, which emphasizes the importance of the role of the environment in shaping entrepreneurial attitudes and actions. This study highlights the need to improve aspects of motivation and social support in developing entrepreneurship in higher education. It is estimated that these findings can be the basis for a development program strategy to increase students' interest in entrepreneurship, so that it can make a real contribution to economic growth and job creation in the future.

Community Based Tourism (CBT) as the Development of Kandri Tourism Village

2025-07-11T14:11:54+07:00

Community based tourism may directly benefit the community's welfare via the management of sustainable local potential, making it a crucial approach to the development of tourist communities. Thanks to Semarang's preserved cultural and ecological heritage, the Tourism Village Development in Kandri Tourism Village in particular has demonstrated promising results. Data obtained in this study were descriptive qualitative in nature, meaning they were presented in the form of words and images rather than numerical values. Sugiyono (2009) defines qualitative research as an approach to studying actual natural things that relies on the researcher as the primary agent, employs a combination of data gathering methods, employs inductive data processing, and places a greater focus on meaning than generalisation. In keeping with the 10 guidelines put out by Suansri (2003) for CBT initiatives. First, these principles have been put into practice by the Semarang City Government and Kandri village. They also offer community-needed facilities to visitors and train and empower rural communities through collaboration with relevant agencies and academics in Semarang. Researchers at Kandri Tourism Village came to the conclusion that CBT was key to the success of their project in creating a tourist destination that showcases rural Indonesia's stunning natural beauty alongside local knowledge and Javanese customs. Pokdarwis Suko Makmur plays a pivotal role in the development of this tourist hamlet, which is in turn based on CBT principles that include the government, the community, and the locals.

The Effect of Household Financial Management on Economic Stability (Empirical Study of Water Guava Farmers in Demak)

2025-07-11T16:11:18+07:00

Maintaining family economic stability, especially in the agriculture industry, depends heavily on household financial management. This study aims to explore the connection between water apple growers' financial stability and financial management in Mranak Village, Demak Regency, Central Java. Data were gathered utilizing a survey method and a quantitative approach. Selected respondents were given questionnaires, and both descriptive and inferential statistical techniques were used for analysis.According to preliminary research, good financial habits including keeping track of spending, controlling consumption, and saving money have a big influence on the financial stability of households. It is anticipated that the findings of this study will contribute to improving the financial literacy of Demak's water apple producers.

The Influence of Product Innovation on Purchasing Decisions (Case Study of Davino Tea in Kudus)

2025-07-11T16:11:18+07:00

This study aims to analyze the impact of product innovation on consumers’ purchase decisions, using Davino Tea as a case study. Davino Tea is an iced-tea beverage brand with a trendy concept and affordable pricing, targeting millennial and Gen Z consumers in strategic areas such as campuses and schools. Its innovations include a wide array of tea flavors, milk-based variants, Yakult-infused options, coffee flavors, eye-catching packaging, and locally inspired branding that resonates with everyday life. Adopting a quantitative approach, the research distributes questionnaires to Teh Davino customers to examine how flavor, packaging, and serving innovations influence their buying decisions. The findings are expected to provide insights for developing more effective product and marketing strategies, especially for modern iced-tea businesses seeking sustainable competitiveness in local markets.

Application of Risk Management to Food Safety (Case Study of Ayam Geprek Azis in Semarang City)

2025-07-11T16:11:17+07:00

This study aims to explore the application of risk management in ensuring food safety at the micro, small, and medium enterprise Ayam Geprek Azis in Semarang City. The main problem faced by culinary MSMEs is the potential risk to food safety, which has not been systematically managed and may affect product quality and consumer trust. This research employed a descriptive qualitative approach with data collected through observation, in-depth interviews, and documentation. Informants were selected purposively based on their direct involvement in the food production process. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that the primary risks include biological contamination, poor equipment sanitation, and limited worker understanding of personal hygiene. Risk mitigation efforts are conducted informally through habitual practices, but they do not refer to formal standards. The study concludes that although this MSME has not implemented a formal risk management system, it demonstrates initial readiness to adopt a more structured approach, especially with appropriate training and assistance.

The Influence of Financial Literacy on Financial Management (Sase Study of Shallot Farmers in Wonorejo Village)

2025-07-11T19:44:48+07:00

This case study aims to measure the effect of financial literacy on financial management of shallot farmers in Wonorejo Village. Good financial management is one of the important factors in improving farmer welfare. The method used is a case study with a quantitative approach by distributing questionnaires to farmers as respondents. The results of the study indicate that a high level of financial literacy has a significant effect on farmers' ability to plan, manage, and evaluate their farming finances. Financial literacy not only helps in making wise financial decisions but also increases farmers' economic independence. Thus, increasing financial literacy can be an effective strategy in encouraging better financial management among farmers.

Creative Economy as a Shaper of Innovative Business Characteristics: Business Analysis of People with Disabilities at Ida Modiste

2025-07-11T22:41:49+07:00

This study discusses how the creative economy can shape the characteristics of innovative businesses in disabled entrepreneurs in Ida Modiste, Semarang. This study aims to analyze the role of the creative economy in supporting independence, innovation, and the development of entrepreneurial character of disabled entrepreneurs. The method used is a qualitative approach with observation techniques and in-depth interviews to gain a comprehensive understanding of the internal dynamics and character of the business run by the owner of Ida Modiste as a person with disabilities. The results of the study show that Ida Modiste does not only focus on product innovation, but also on empowering people with disabilities, creating creative, inclusive, adaptive, and socially oriented businesses. This business empowers people with disabilities by providing training, creating a supportive work environment, while strengthening economic independence. The conclusion of this study is that the creative economy is not only a means of economic empowerment, but also forms the characteristics of innovative, inclusive, and adaptive businesses.

Burnout in Final Year Students: A Review from a Human Resource Management Perspective

2025-07-12T13:17:18+07:00

The phenomenon of academic burnout is increasingly experienced by final year students who are faced with pressure in completing their final assignments. This study aims to identify and understand in depth the factors that cause academic burnout and how students overcome it. Using a qualitative descriptive approach and case study method, data were collected through in-depth interviews with final year students who were writing their theses. The results showed that burnout was triggered by a combination of academic pressure, difficulties in the guidance process, family expectations, and social communication with peers. Students experienced various symptoms such as emotional exhaustion, anxiety, sleep disturbances, and decreased motivation. To overcome this, students implemented coping strategies such as completing assignments in installments, finding a pleasant learning atmosphere, interacting with friends, and relying on support from family. This study emphasizes the importance of the role of educational institutions, especially supervisors, in creating a responsive and supportive guidance system to help students deal with academic pressure in a healthier way. These findings are relevant in the context of human resource management, especially in stress management and improving individual well-being in higher education environments.

Break Even Point Analysis of Profitability of Micro, Small and Medium Enterprises in Blora District

2025-07-12T15:03:46+07:00

Indonesia's economic growth is greatly influenced by the role of Micro, Small, and Medium Enterprises (MSMEs), but many MSMEs have not achieved optimal profitability due to the lack of proper application of financial analysis, especially Break Even Point (BEP) analysis. This study aims to analyze the effect of BEP on the profitability of MSMEs in Blora Regency. The method used is quantitative with a descriptive and analytical approach, where primary data is collected through closed questionnaires from MSMEs selected by purposive sampling. The independent variable in this study is BEP, while the dependent variable is profitability as measured by net profit and profit margin. Data analysis was carried out using descriptive analysis and linear regression to test the relationship between variables. The results of the study indicate that BEP has a significant effect on the profitability of MSMEs in Blora Regency, so that the application of break-even analysis can be an effective strategy in improving the financial performance of MSMEs. In conclusion, understanding and implementing BEP is very important to help MSMEs achieve better profitability and support local economic growth.

Strategic Agility Analysis in Business Sustainability at Ohhnadskitch.id: A Dynamic Capability Theory Perspective

2025-07-13T06:29:16+07:00

This study aims to analyze the implementation of agility strategic in the sustainability of the culinary business Ohhnadskitch.id in Semarang from the perspective of dynamic capability theory. MSMEs in the culinary industry face challenges such as intense competition, dynamic market changes, shifting consumer preferences, and technological disruptions that require rapid and innovative adaptation. This study employs a qualitative approach with data collection methods including observation, interviews, and document analysis. The results indicate that Ohhnadskitch.id is able to identify market opportunities and threats (sensing), leverage opportunities through product innovation and strategic collaboration (seizing), and implement internal changes through employee training and digital technology adoption (reconfigure). The implementation of agility strategic supported by dynamic capability theory has proven to enhance competitiveness and business sustainability. These findings provide practical contributions for culinary MSMEs actors and enrich the literature on agility strategic and dynamic capability theory in the context of business sustainability.

The Influence of Conflict Management on the Performance of Members of BEM FEB Wahid Hasyim University Semarang

2025-07-13T08:56:09+07:00

This research aims to deeply analyze the influence of conflict management on the performance of members of the Student Executive Board (BEM) of the Faculty of Economics and Business (FEB) at Wahid Hasyim University Semarang. Conflict within any organization, including student organizations, is an inevitable dynamic. Therefore, the ability to manage conflict becomes crucial in maintaining stability and work effectiveness. Using a qualitative approach, this study seeks to understand the perceptions, experiences, and interpretations of BEM FEB members regarding how implemented conflict management strategies affect their motivation, productivity, and quality of work results. Data was collected through in-depth interviews with the chairman and executive board members of BEM FEB, former members (demisioner), and representatives from student affairs. The research findings indicate that effective conflict management, through open communication, mediation, and a collaborative approach, significantly contributes to an increase in member performance. Conversely, inappropriate conflict handling can decrease morale, create tension, and hinder the achievement of organizational goals. This finding provides a comprehensive understanding of the importance of conflict management competency for leaders of student organizations in creating a conducive and productive work environment.

Utilization of Coleus scutellarioides Leaf Extract as an Antimicrobial Active Ingredient in the Production of Solid Soap from Used Cooking Oil

2025-08-10T10:38:58+07:00

Soap is the result of a chemical reaction between fatty acids (triglycerides) and alkali, producing soap and glycerol. One of the common sources of triglycerides in our surroundings is used cooking oil. While used cooking oil can be utilized as a raw material for soap production, it has a drawback namely, a high content of free fatty acids. Therefore, an adsorption process is required to reduce the free fatty acid content before the oil can be used in soap making. The aim of this study is to examine the effect of adsorbent concentration specifically using sugarcane bagasse and adsorption duration on the quality of used cooking oil. The variables in this study include the concentration of sugarcane bagasse adsorbent ranging from 0% to 10%, and the duration of the adsorption process from 0 to 96 hours, both aimed at reducing the free fatty acid content in the used oil. Additionally, the study evaluates the effectiveness of Coleus atropurpureus (Jawer Kotok) leaf extract, which has been separated from ethanol solvent using a rotary evaporator, as an antimicrobial agent in soap, with varying concentrations from 0% to 2%. The results indicate that the optimal adsorbent concentration for reducing free fatty acid content is 7%, with an optimal adsorption duration of 72 hours. The optimum concentration of Coleus atropurpureus extract for antimicrobial effectiveness in soap formulation is 2%.