International Conference On Research And Development (ICORAD)

Bottom Nutrient Solution Application In Kale (Brassica oleracea var. Tuscan) Microgreens Produces the Best Productivity Metrics and Sensory Attributes

Esmeralda Aguinaldo — 2025-01-07

As arable lands decrease, the shift to crop production in small spaces elevates. Microgreens is an emerging commodity aligned with this goal to produce more food in vertical spaces. However, crop production and management practices could affect the quality of microgreens based on its agronomic and sensory attributes. Thus, this study evaluated the agronomic productivity and sensory acceptability of kale microgreens as affected by different methods of nutrient solution application. Two trials of a completely randomized design experiment were laid out with the following treatments: control (T1), top and bottom (T2), top (T3), and bottom (T4) nutrient solution application. Initial germination rate for the kale microgreens seedlot averaged 87%. Results revealed the bottom nutrient solution application significantly (p<0.05) produced the best productivity metrics, which included stem length (10.94 cm), and fresh weight (91.35 g). In the consumer acceptability test among 80 randomly-selected respondents, the questionnaire was divided into two groups, namely, overall liking using nine-point hedonic scale and assessing the appropriate level of sensory attributes of the samples using the just-about right (JAR) scale. Hedonic scores revealed the best consumer acceptability towards fresh microgreens with bottom nutrient application method with a score of 7.35 (like moderately). It also gained the highest ratings in specific attributes such as color, glossiness, smoothness, thickness, crispiness, and sweetness with a score of 7.28 (like moderately) for the Hedonic scale. JAR scale also revealed an acceptability score of 3.24 based on color, aroma, taste, bitterness, sweetness, and crispiness. This reflects the nascent nature of microgreens for Filipinos, thus, necessitates microgreens consumer education. Since bottom watering also uses less water compared to conventional agriculture, this study can also contribute to attaining sustainable development goals such as responsible consumption and production, while also achieving zero hunger.

Does Cashless Society Moderate Factors Affecting on MSME Performance in Central Java?

Fithri Widyanita Yarisma — 2025-02-01

This study aims to test whether the cashless society can moderate the effect of fintech payments and e-commerce on the MSMEs performance in Central Java. Respondents in this study were Business actors in Central Java MSMEs who in their business transactions used the fintech payment platform and e-commerce. The number of data processed in this study was 102, using the SMART PLS 4.0 analysis tool. The results of this study indicate that fintech payment has a positive and significant influence on MSME performance (p-value 0.030), while the influence of e-commerce has no effect on MSME performance (p-value 0.839). Cashless society can moderate the influence of fintech payment on MSME performance (p-value 0.098), but cannot moderate the influence of e-commerce on MSME performance in Central Java (p-value 0.098).

The Role of Organizational Commitment as Mediation Competence and Personality to Organizational Citizenship Behavior

Sinar Hubtriyan Ade — 2025-02-01

Study on the influence of competence and personality on organizational citizenship behavior has been widely conducted and shows different results, so it is necessary to conduct a more comprehensive review. The purpose of this study is to analyze and describe the influence of Competence and Personality on organizational commitment and to analyze and describe the influence of competence, personality and on Organizational Citizenship Behavior through Organizational commitment. The analysis method used is explanatory, namely explaining the causal relationship between competency and personality variables. organizational cityzenship behavior or through organizational commitment as an intervening variable. This study uses perception data from ASN ( State Civil Apparatus) employees. Civil Servants) regarding the indicators of the research variables. A total of 110 questionnaires have been distributed to employees who are respondents of the study. The analysis tool uses multiple linear regression. This study's findings provide empirical evidence that competence positively and significantly influences organizational commitment. Personality has a positive and significant effect on organizational commitment. significant to organizational commitment. Competence has a significant positive effect on Organizational Citizenship Behavior . Personality has positive influence and significant to Organizational Citizenship Behavior. Organizational commitment has a positive influence and significant towards Organizational Citizenship Behavior.

The Influence of Financial Literacy, Love of Money Attitude, and Financial Report Knowledge on The Financial Management Behavior of MSME Actors In Jepara City

Silvia Hendrayanti — 2025-02-08

In running their business, most MSMEs only focus on their operational activities and do not pay much attention to the financial management process. Most MSME tend not to think about accounting-based financial management, which results in the low guality of their business financial reports, even though this financial management behavior is very important in determining the sustainability and success of their business. This research aims to determine the influence of financial literacy, love of money attitudes, and knowledge of financial reports on the financial management behavior of MSMEs in Jepara City. The population in this study was 80,966 MSMEs in Jepara Regency. Sampling used the Convinience Sampling technigue where the researcher chose samples based on the ease of taking/selecting samples so that a sample of 50 people was obtained. There are four variables in this research, namely Financial Literacy, Love of Money Attitude and Knowledge of Financial Reports and Financial Management Behavior. The data collection method used was to make observations and then distribute guestionnaires directly to research respondents. The analytical methods used are classical assumption tests, multiple linear regression tests and hypothesis tests. The results of this research show that financial literacy has a significant effect on the financial management behavior of MSME actors with a significant value of 0.028 «0.05. The love of money attitude has a significant effect on the financial management behavior of MSME players with a significant value of 0.002 «0.05. Knowledge of financial reports has a significant effect on the financial management behavior of MSME players with a significant value of 0.011 « 0.05. Suggestions for MSME players in the city of Jepara to expand their knowledge about financial reports and not only know but also apply them by making financial reports for their business. And for future researchers to add other independent Variables such as gender, locus of control, HR competency and so on.

Analysis of Factors Affecting Sales Increases for Deka Wafer Products of PT Dua Kelinci

Wachidah Fauziyanti — 2025-02-08

One of the critical factors in achieving marketing targets is the role of product distribution in sales volume. This study aims to examine the impact of production quality, selling price, and distribution quality on sales volume. The sampling technique used in this research is accidental sampling, with a sample size of 96 respondents. The data analysis method used is quantitative, including classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis, hypothesis testing (t-test and F-test), and correlation coefficients. The calculation results show that the t-value for product quality is 4.668 > t-table 1.986, with a significance level of 0.000, which is less than the threshold of 0.05. This indicates that the product quality variable significantly affects sales volume. Similarly, the selling price variable has a significance level of 0.000, indicating a significant impact on sales volume. For the distribution variable, the t-value is 4.328 > t-table 1.986, with a significance level of 0.000, confirming a significant effect on sales volume. To sustain sales volume, PT Dua Kelinci must continue to pay attention to product quality, set consumer-accessible prices, and maintain effective product distribution for Deka wafer products. Future researchers can expand this study by adding other independent variables more relevant to sales volume. Furthermore, alternative research objects could be considered for further studies.

Effectiveness of Business Legality on Brand Awareness of MSME Products

Aulia Arma — 2024-12-27

Micro, Small, and Medium Enterprises (MSMEs) are essential to the Indonesian economy. With the most significant employment, making MSMEs the most crucial element in the wheels of the community's economy, where the majority of business actors constitute the most significant percentage in Indonesia, but MSME actors often experience problems, namely the lack of understanding of the importance of business legality for the sustainability of their business or low sensitivity to brands or brand awareness. This study aims to empirically test the effectiveness of the influence of business legality on brand awareness. The research method used is a correlative quantitative research method with a cross-sectional approach. The population consists of MSME members in the MSME gallery of the Central Java Province SME Cooperative Office. The research sample consisted of 100 respondents selected through a purposive sampling technique. Data collection through distributing Google form questionnaires and data analysis using Smart PLS version 4, data analysis using Partial Least Square (PLS). The results of this study indicate that business legality has a positive and significant effect on brand awareness.

Revisit Intentions Through Customer Satisfaction Based on Service Quality and Destination Image

Ahmad Dimyati — 2024-12-27

This study aims to analyze the effect of service quality on revisit intention by involving mediating variables in the form of customer satisfaction and destination image. The study was conducted in Lerep Tourism Village with a quantitative approach using the Partial Least Square (PLS) method. Samples were taken from 100 tourist respondents with certain criteria. The results of the analysis show that service quality has a significant effect on revisit intention both directly and through customer satisfaction. However, the effect of service quality on revisit intention through destination image is not significant. These findings provide insight for tourism managers to further improve service quality and promotional strategies.

The Impact of Search Engine Optimization (SEO) Techniques on the Sales Performance of E-Commerce MSMEs at the Shopee Campus in Semarang City

M Laksono Tri Rochmawan Rochmawan — 2024-12-27

Good sales performance can benefit the company. That is because if the salesperson can achieve high sales targets, the profits will be higher too. This study aims to empirically examine the effect of Search Engine Optimization (SEO) techniques on sales performance. The research method used is a correlative quantitative with a cross-sectional approach. The population consisted of MSMEs members at the Shopee Campus in Semarang City. The research sample consisted of 100 respondents selected through a purposive sampling technique. Data collection through distributing Google form questionnaires and data analysis using Smart PLS version 4, data analysis using Partial Least Square (PLS). The results of this study indicate that SEO techniques have a positive and significant effect on sales performance. Utilizing digital marketing SEO techniques among MSMEs is a solution to improve their sales performance

Analysis of the Influence of Public Debt on Financial Risk and Macroeconomic Balance in Indonesia

Muhammad Nur Asfa — 2024-12-27

Public debt has a strategic role in supporting the financing of economic development in Indonesia, particularly in the infrastructure, health and education sectors. However, imprudent debt management can lead to financial risks, such as high interest payment burden and dependence on foreign debt, which can threaten macroeconomic stability. This study aims to analyse the effect of public debt on financial risk and macroeconomic balance in Indonesia. The proposed hypothesis states that effective debt management can support economic growth, while sub-optimal management can increase fiscal and macroeconomic risks. Using a descriptive-analytical approach and secondary data analysis from government reports as well as macroeconomic data, this study finds that public debt allocated to productive sectors, such as infrastructure, contributes positively to economic growth. However, dependence on foreign debt increases vulnerability to fluctuations in exchange rates and global interest rates. In addition, debt interest payments, which account for 15 per cent of state expenditure, limit the budget for other sectors, such as education and health. The research emphasises the need for a balance between productive investment and fiscal risk control. Policy reforms focusing on bureaucratic efficiency, financing diversification, and debt management transparency are needed to realise sustainable economic growth and macroeconomic stability.

The Influence of Financial Factors on Budget Forecast Errors of Regional Governments in Aceh Districts/Cities for The Years 2018-2022

Faisal Rahmadi — 2025-03-01

This study examines how Aceh Regency/City Government Budget Forecast Errors are affected by Regional Original Revenue, Balance Fund, Other Legitimate Regional Revenues, Direct Expenditure, and Indirect Expenditure from 2018 to 2022. This quantitative study includes the population of all Aceh regency/city administrations, which totals 23 local governments. The sampling approach is a census, in which the whole research population forms a research sample. It is based on secondary data from the Audit Report on the Regional Government Financial Statements, specifically the Budget Realization Report. Data used is secondary data from the Audit Report on the Regional Government Financial Statements, which contains the Budget Realization Report. The data utilized is secondary data collected from the Budget Realization Report, which is contained in the Audit Report on Regional Government Financial Statements. SPSS 26 is used to analyze data using the multiple linear regression approach. The study's findings indicate that Regional Original Revenue impacts Budget Forecast Errors negatively, Balance Funds negatively impacts Budget Forecast Errors, Other Legitimate Regional Revenue negatively impacts Budget Forecast Errors, Direct Spending positively impacts Budget Forecast Errors, and Indirect Spending positively impacts Budget Forecast Errors

Revisit Intentions Through Customer Satisfaction Based on Service Quality and Destination Image

Ahmad Dimyati — 2025-03-19

Effectiveness of Business Legality on Brand Awareness of MSME Products

Aulia Arma — 2025-03-19

The Impact of Digital Era Transformation and Innovation on Human Resource Management

Siti Aniqoh Shofwani — 2025-03-19

The purpose of this research is to discuss the impact of technology and innovation in the context of Human Resources (HR) management in the digital era, paradigm changes and human resource management practices. paradigm change, digital skills development, and the use of technology in decision-making. The development of digital skills is important, considering that these skills are key in the modern world of work. A competency-based approach is a more suitable method in dealing with technological changes. In facing the digital era, organizations are faced with new challenges and opportunities. This research method uses qualitative methods used to conduct in-depth analysis of relevant literature as well as empirical research in the domain. The results of the study provide results that include an in-depth understanding of HR management in the digital era, highlighting important aspects such as HR competencies needed in the context of advanced technology, as well as identifying opportunities and challenges related to HR management in the digital era, implementation emphasizes the importance of technology integration and innovation in HR and S managementAdaptive and innovative leadership strategy, digital skills development is the foundation for productivity and competitiveness.

Literature Review Investigation in the Field of Digital Marketing

Rihan Hafizni — 2025-03-19

Micro, Small, and Medium Enterprises (MSMEs) are regarded as a thriving and dynamic segment of the global economy. MSMEs prefer to use social media marketing due to its ability to connect with a large number of potential customers at once, low cost, ease of use, and technical manageability. As a result, social media marketing is quickly gaining popularity among businesses and is now regarded as a critical component in improving performance. Thus, this paper presents a systematic literature review (SLR) of previous research studies on social media as a digital marketing tool for MSMEs. In this work, the research procedure focuses on the subject matters related to social media, digital marketing, and MSMEs, which are selected from digital databases, such as Scopus and Web of Science (WoS). The study selection process entails looking into two factors: i) literature sources, articles, and journal publications published between 2014 and 2024, and ii) the direction of the study of MSMEs in the context of social media marketing tools. The articles were screened and filtered to remove duplicates before reading the full-text articles. The final result included 16 articles that will be used in this study. According to previous findings, most studies used a quantitative approach, the most common research method. The literature review study analyzed 16 research articles that suspected social media as a digital marketing strategy to help MSMEs sell more

Human Resource Management Strategies for Advancing Sustainable Development Goals in Society 5.0: A Qualitative Study Using Digital Ethnography in Indonesia

Ivon Arisanti — 2025-03-19

This qualitative study examines how HRM practices support Sustainable Development Goals in Indonesia's Society 5.0. The research focuses on the transformative power of technology in HRM through digital ethnography, emphasizing the acceptance of AI, cloud computing, and big data analytics. These technologies streamline recruiting, training, and performance assessments, reducing bias in hiring and boosting efficiency and inclusivity. The results reveal that corporations prioritize inclusivity through employment and training initiatives, meeting the needs of vulnerable populations. The study also stresses the importance of Environmental, Social, and Governance (ESG) themes in HRM because ethical and sustainable organizations have greater employee loyalty and brand reputation. Poor digital literacy and cultural hostility persist, especially in rural areas. Based on that, our results give an SDG-aligned HRM framework that stresses how important it is for companies to embrace technology, inclusion, and ESG to achieve sustainable development in the digital age.

From Craft to Innovation: The Contribution of Sameri Hamlet’s Female Weavers to Sustainable Development Goals in Society 5.0 In Sumbawa

Wiwik Surya Utami — 2025-03-20

This study facilitates the achievement of SDGs in Society 5.0 by transforming traditional weaving skills into economically viable products through empowering women by enhancing the potential role of women weavers in Sameri Hamlet, Sumbawa. This study uses thematic analysis to investigate data obtained from interviews, observations, and document analysis involving six women weavers, three government officials, and one NGO representative. The study shows that innovations in design and diversification of products made and digital marketing increase income streams and expand the client base. Natural dyes and waste reduction measures that support SDG 12 and responsible consumption and production also facilitate progress towards SDG 8 by ensuring decent work and economic growth and stable employment and sustainability. Training courses and community programs have equipped weavers with the ability to respond to market demand while maintaining traditional integrity. As women take on traditionally male-dominated roles and generate primary income, their contribution to achieving gender equality (SDG 5) has been significant. Limited digital literacy, limited market access, and tensions between preserving tradition and modernization characterize the challenges associated with the transition to Society 5.0. The study advocates targeted initiatives, such as digital skills enhancement and policies, to sustainably integrate traditional crafts into larger markets. The study shows how important it is for Sameri weavers to be resilient and adaptable to protect their culture and drive economic growth as a means to achieve sustainable development in rural Indonesia.

Factors that Influence Characteristics with the Bride's Knowledge about Pregnancy Eligibility Screening

Yully Asmariana — 2025-03-22

Quality Human Resources (HR) asset valuable for nation and state in to form generation quality and character. Impact stunting incidents on intelligence, increase risk disease No contagious. Efforts begin from beginning wedding with candidate mother and father are required own good health, from conception to pregnancy so that stunting can be mitigated more beginning with screening worthy pregnant. Analysis characteristics with knowledge candidate Bride. Type of research use method quantitative with approach cross sectional. With amount sample candidate bride the chosen woman in a way purposive sampling with criteria inclusion. Data collection with questionnaire structured and data is analyzed with correlation test Chi Square. Bivariate results on variables height with p- value (0.043), BMI (0.038), HB levels (0.027), age (0.158) and nutritional status with measurement circumference arm (1,000). There is connection significant (p<0.05) and influential against 3 variables that is height, BMI, HB levels. Expected to candidate bride Woman must accompanied in a way periodically and regularly as well as delay the pregnancy process with age not enough from 20 years, consuming lots of food contain substance iron with arrange pattern Eat with standard nutrition balanced for candidate Mother pregnant so that preparation pregnancy done in a way maximum.