A Model of Product Quality, Perceived Price, Place and Satisfaction Towards Coffee Shop in Indonesia: A Literature Review

Abstract

Consumer Satisfaction has become an interesting object of study for researchers in the field of marketing. This study aims to determine the formulation of factors that can influence the development and growth of coffee shops in Indonesia. The study also investigated the direct effects on coffee shop consumer satisfaction in Indonesia. The results of the study found that product positively  affects  customer  satisfaction,  and  price  factor  significantly  determined the effect on customer  satisfaction,  then  the  place will have a positive effect on customer satisfaction. With respect  to  its  practical  implications,  the  research  offers a new literature review and model of customer  satisfaction  to  assist  the  owner  or  manager  of a coffee shop to understand what is required  of  customers  to  enhance  customer satisfaction and to help managers to develop and improve product quality, competitive price and best provide place for food and beverage business.