Community Service Program on Packaging Design for Student Product Innovation at MAN Sukamara

Abstract

Packaging design plays an essential role in enhancing the attractiveness and competitiveness of local products, particularly for students who are encouraged to develop entrepreneurial skills within the educational environment. However, many students and school communities still face limitations in creating innovative and market-oriented packaging designs. This community service program was conducted at Madrasah Aliyah Negeri (MAN) Sukamara with the aim of providing training in packaging design for superior products developed by students. The training methods included interactive workshops, demonstrations, and mentoring sessions that combined theoretical knowledge with practical design skills. Participants were introduced to the principles of visual communication, branding, and the use of digital tools to support the creation of attractive and functional packaging. The results show that participants were able to produce creative packaging designs aligned with product characteristics, thereby increasing the commercial value of student products. In addition, the program raised awareness among students and teachers about the importance of design in product marketing and laid the foundation for fostering an entrepreneurial culture within the school. This program demonstrates that packaging design training not only improves technical skills but also contributes to strengthening the competitiveness of local products and empowering students to face real-world business challenges