Minimizing Logistics Processes Through Technology to Increase Consumer Loyalty

Abstract

This study is a small and medium enterprise (SME) that produces processed taro products in Bogor. The methods implemented were data triangulation and SWOT. It was found that technology can help digitize marketing and customer interactions. This can lead to minimal logistics processes, a more efficient supply chain, and accurate demand predictions. It was found that technology can increase customer satisfaction and loyalty through better quality control, product innovation, and more efficient processes. The SWOT results show strengths such as strong local brands and unique packaging, while weaknesses include limited production capacity. Technology can increase the competitiveness of Bogor Taro SMEs and build consumer loyalty.