The Influence of Multi-Role Conflict on Work-Family Conflict and Its Impact on the Work-Life Balance of Female Employees at PT Bhinneka Tekno Sejati
DOI:
https://doi.org/10.47841/icorad.v5i1.396Keywords:
Social Media, Personal Branding, MotivationAbstract
This study aims to understand how dual-role conflict influences work–family conflict and its impact on the work–life balance of female employees at PT Bhinneka Tekno Sejati. Using a mixed qualitative and quantitative approach, the study explores employees' real experiences, including the level of conflict they face and the extent to which company policies support the balance between personal life and work. The findings reveal that dual-role conflict significantly contributes to the increase in work–family conflict. When work and family demands collide, many female employees feel overwhelmed, experience stress, and lose satisfaction both professionally and personally. This imbalance affects work productivity and has the potential to cause long-term mental and physical health problems. These findings highlight the importance of developing more adaptive company policies and strong support systems for female employees. By creating a work environment that is more responsive to the needs associated with dual roles, companies can help reduce the negative impacts of work–family conflict and improve employees’ overall well-being.







