Creative Economy as a Shaper of Innovative Business Characteristics: Business Analysis of People with Disabilities at Ida Modiste

Abstract

This study discusses how the creative economy can shape the characteristics of innovative businesses in disabled entrepreneurs in Ida Modiste, Semarang. This study aims to analyze the role of the creative economy in supporting independence, innovation, and the development of entrepreneurial character of disabled entrepreneurs. The method used is a qualitative approach with observation techniques and in-depth interviews to gain a comprehensive understanding of the internal dynamics and character of the business run by the owner of Ida Modiste as a person with disabilities. The results of the study show that Ida Modiste does not only focus on product innovation, but also on empowering people with disabilities, creating creative, inclusive, adaptive, and socially oriented businesses. This business empowers people with disabilities by providing training, creating a supportive work environment, while strengthening economic independence. The conclusion of this study is that the creative economy is not only a means of economic empowerment, but also forms the characteristics of innovative, inclusive, and adaptive businesses.