Factors That Increase the Interest in Entrepreneurship S1 Management University Wahid Hasyim Semarang

Abstract

This study aims to identify factors that influence the entrepreneurial interest of students in the Management Study Program at Wahid Hasyim University, Semarang. In the era of global competition and the state of the Indonesian economy that demands innovation and entrepreneurship as a solution to overcome poverty and misery, this study is important to examine the factors that motivate students to become entrepreneurs. The approach used is a literature study and field survey, including direct interviews with students, lecturers, and observations of student facilities and entrepreneurial activities on campus. Data were collected systematically to analyze the relationship between motivation, social environment, and the role of education in shaping students' entrepreneurial interest. The results of the study indicate that entrepreneurial motivation is influenced by the desire to be independent, self-confidence, and encouragement from a supportive social environment, such as family and friends. In addition, the social environment has a significant positive influence of 70.4% on students' entrepreneurial interest, which emphasizes the importance of the role of the environment in shaping entrepreneurial attitudes and actions. This study highlights the need to improve aspects of motivation and social support in developing entrepreneurship in higher education. It is estimated that these findings can be the basis for a development program strategy to increase students' interest in entrepreneurship, so that it can make a real contribution to economic growth and job creation in the future.