Human Resource Management Strategies for Advancing Sustainable Development Goals in Society 5.0: A Qualitative Study Using Digital Ethnography in Indonesia

Abstract

This qualitative study examines how HRM practices support Sustainable Development Goals in Indonesia's Society 5.0. The research focuses on the transformative power of technology in HRM through digital ethnography, emphasizing the acceptance of AI, cloud computing, and big data analytics. These technologies streamline recruiting, training, and performance assessments, reducing bias in hiring and boosting efficiency and inclusivity. The results reveal that corporations prioritize inclusivity through employment and training initiatives, meeting the needs of vulnerable populations. The study also stresses the importance of Environmental, Social, and Governance (ESG) themes in HRM because ethical and sustainable organizations have greater employee loyalty and brand reputation. Poor digital literacy and cultural hostility persist, especially in rural areas. Based on that, our results give an SDG-aligned HRM framework that stresses how important it is for companies to embrace technology, inclusion, and ESG to achieve sustainable development in the digital age.