Revisit Intentions Through Customer Satisfaction Based on Service Quality and Destination Image

Abstract

This study aims to analyze the effect of service quality on revisit intention by involving mediating variables in the form of customer satisfaction and destination image. The study was conducted in Lerep Tourism Village with a quantitative approach using the Partial Least Square (PLS) method. Samples were taken from 100 tourist respondents with certain criteria. The results of the analysis show that service quality has a significant effect on revisit intention both directly and through customer satisfaction. However, the effect of service quality on revisit intention through destination image is not significant. These findings provide insight for tourism managers to further improve service quality and promotional strategies.