The Impact of Search Engine Optimization (SEO) Techniques on the Sales Performance of E-Commerce MSMEs at the Shopee Campus in Semarang City

Abstract

Good sales performance can benefit the company. That is because if the salesperson can achieve high sales targets, the profits will be higher too. This study aims to empirically examine the effect of Search Engine Optimization (SEO) techniques on sales performance. The research method used is a correlative quantitative with a cross-sectional approach. The population consisted of MSMEs members at the Shopee Campus in Semarang City. The research sample consisted of 100 respondents selected through a purposive sampling technique. Data collection through distributing Google form questionnaires and data analysis using Smart PLS version 4, data analysis using Partial Least Square (PLS). The results of this study indicate that SEO techniques have a positive and significant effect on sales performance. Utilizing digital marketing SEO techniques among MSMEs is a solution to improve their sales performance