Does Cashless Society Moderate Factors Affecting on MSME Performance in Central Java?

Abstract

This study aims to test whether the cashless society can moderate the effect of fintech payments and e-commerce on the MSMEs performance in Central Java. Respondents in this study were Business actors in Central Java MSMEs who in their business transactions used the fintech payment platform and e-commerce. The number of data processed in this study was 102, using the SMART PLS 4.0 analysis tool. The results of this study indicate that fintech payment has a positive and significant influence on MSME performance (p-value 0.030), while the influence of e-commerce has no effect on MSME performance (p-value 0.839). Cashless society can moderate the influence of fintech payment on MSME performance (p-value 0.098), but cannot moderate the influence of e-commerce on MSME performance in Central Java (p-value 0.098).