Innovative Synergy: Massive Penetration of Inclusive Marketing of Islamic Insurance in Indonesia

Abstract

The integration of Islamic insurance in the business ecosystem is an exciting phenomenon to consider as part of increasing public financial literacy and inclusion, especially for MSMEs. This research explains the innovative marketing strategies of Islamic insurance in the Indonesian business ecosystem. This research uses a descriptive qualitative approach to explore relevant literature and conclude. The findings show that digital marketing strategies and Pentahelix collaboration increase public understanding and access to Islamic insurance products; MSMEs gain inclusive access to Islamic insurance from collaborator platforms. The implications felt by MSMEs are the sustainability of business life and peace of mind in doing business. The novelty lies in an Islamic insurance integration model in fintech. Research limitations are material for the continuation of empirical and quantitative writing.