Green Economy Bridging Sustainability and Economic Growth: Multidisciplinary Green Innovations in the Creative Economy for Achieving SDGs in Era 5.0

Abstract

Economic growth and environmental sustainability are often seen as conflicting goals; however, the concept of a green economy has shown that these objectives can support one another, especially in the creative economy and Industry 5.0 era. This research explores multidisciplinary green innovations applied within the creative economy sector to bridge the balance between economic growth and environmental preservation in achieving the Sustainable Development Goals (SDGs). Through a literature study approach, this research highlights the role of digital technology, cross-sectoral collaboration, and green skills development in driving environmentally friendly and sustainable innovation. In the context of Era 5.0, harmonious human-machine interaction creates new opportunities to increase resource efficiency and reduce carbon footprints. The findings of this study indicate that green innovation can be a key driver in achieving SDGs and supporting economic growth through sustainable, eco-friendly practices. This research also discusses the challenges and opportunities in integrating green economy values into the creative economy sector and provides policy recommendations to support broader implementation. The limitation of this research lies in the literature approach which only focuses on Industry 5.0. These findings show that green innovation can be a key driver for achieving the SDGs and supporting economic growth through environmentally friendly sustainable practices