Management in Era 5.0: Innovation Strategy for Environmental and Social Sustainability

Abstract

Era 5.0 brings significant changes in management approaches, where advanced technologies such as artificial intelligence, big data and the Internet of Things (IoT) increasingly play a role in driving sustainability. This article explores innovative strategies in management that can be implemented to achieve environmental and social sustainability in Era 5.0. The main focus lies on how this technology can support the implementation of Sustainable Development Goals (SDGs), especially those related to the environment and social welfare. Through a literature review and case study analysis, this research finds that the application of human-centered and collaborative technology is able to optimize managerial processes, increase efficiency, and reduce negative environmental impacts. In addition, this study discusses the challenges organizations face in integrating technological innovation with sustainability goals, such as the need for adaptive human resource development and organizational culture transformation. It is hoped that the results of this research can be a guide for practitioners and academics in designing sustainability-oriented management strategies in Era 5.0. Thus, innovative and human-centered technology-based management will play an important role in achieving long-term sustainability goals.

Keywords: Management, Era 5.0, Sustainability, SDGs, Innovation, Human-Centered Technology