The Effect of Digital Technology and Talent Management on Corporate Reputation Mediated by Business Agility and Moderated by Information Technology Infrastructure Capability

Abstract

This research focuses on culinary MSMEs in several cities in Java, which have experienced negative impacts during the COVID-19 pandemic, such as declining sales and corporate reputation. The purpose of this study is to examine the effect of digital technology and talent management on the corporate reputation of MSMEs in Indonesia, with business agility and information technology infrastructure capability as mediators and moderators. The sampling method uses cluster random sampling with 200 respondents who meet certain criteria. Data were analyzed using Partial Least Square (PLS) and bootstrap resampling methods. The results showed that digital technology and talent management have a positive and significant influence on corporate reputation and business agility. In addition, information technology infrastructure capability can moderate the relationship between business agility and corporate reputation. This study suggests that MSMEs improve their information technology infrastructure capabilities to enhance corporate reputation and performance.