The Role of Facilitator Assistance in Increasing MSME Sales: A Case Study of BTPN Customer Mothers in Kersana

Abstract

This study aims to analyze the role of facilitators in supporting the increase in sales and business development of BTPN Syariah MSME customers in Kersana District. This assistance includes providing materials and practices tailored to customer needs, both in conventional sales and through social media, in order to expand market reach. This research used a qualitative approach with a case study method. Data were collected through in-depth interviews, direct observation, and documentation at four mentoring meetings, which aimed to evaluate the impact of mentoring on changes in business practices and increased sales of MSMEs. Data analysis was conducted using the thematic method to identify key themes, such as improved business skills and marketing strategies. The results show that the role of the mentoring facilitator has a positive impact on increasing the income and marketing skills of MSME clients. This research is expected to contribute to economic empowerment policies for MSME clients, particularly in the Islamic finance sector.