Analysis of Factors Influencing Students' Decisions to Become Entrepreneurs Reviewed from Motivation, Perception, Social Environment (Case Study on STIM Budi Bakti Students)

Authors

  • Indri Guslina Sekolah Tinggi Ilmu Manajemen Budi Bakti
  • Rita Mardiana STIM Budi Bakti
  • B Retno Pratiwi STIM Budi Bakti
  • Ahmad Juhari STIM Budi Bakti
  • Giharjo Giharjo STIM Budi Bakti

DOI:

https://doi.org/10.47841/icorad.v3i2.214

Keywords:

Motivation, Perception, Social Environment, Entrepreneurship

Abstract

This study aims to analyze the conditions of students who want to start a business in terms of motivation, perception and social environment. This study uses quantitative data where the data is obtained from primary data sources derived from questionnaire data collection. The questionnaire was given to respondents to answer the questions given. The respondents of this study were students who were still active at STIM Budi Bakti. The data collected were analyzed using the SPSS program. The variables in this study consist of independent variables and dependent variables. The Independent Variable (independent variable) consists of: motivation (X1), perception (X2) and social environment (X3). While the Dependent Variable (dependent variable) is the Decision to become an Entrepreneur (Y). The results of this study indicate that the variables of motivation and social environment have a positive influence on the condition of students in their desire to start a business. Motivation has a simultaneous influence on the variables of student entrepreneurship. With the motivation to become an entrepreneur, students become independent (can do many things and can finance their own needs). The social environment plays a role in influencing the development of individual mindsets and habits in it, while the perception variable has no influence on interest/desire in becoming an entrepreneur. This shows that students can still have the desire to do business even though their understanding/perception of entrepreneurship is still lacking.

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Published

2024-12-26