Enhancing Export Performance Through Relationship Marketing Commitment

Abstract

This study investigates the critical role of relationship marketing commitment in enhancing export performance among small and medium enterprises (SMEs) in a globalized market. As globalization intensifies competition, firms must optimize their export strategies to achieve sustainable growth. The research identifies key factors that mediate the relationship between marketing commitment and export performance, emphasizing the importance of trust, communication, and cooperation. By addressing gaps in existing literature regarding the mechanisms through which relationship marketing influences export success, this study provides empirical evidence and a comprehensive framework for firms aiming to improve their international trade outcomes.