A Review of Artificial Intelligence (AI) and ChatGPT Influencing the Digital Economy

Abstract

Artificial Intelligence (AI) and ChatGPT have impacted the economy in the digital technology era. AI and ChatGPT are already transforming healthcare, finance, manufacturing, transportation, etc. This systematic qualitative review aims to explain AI and ChatGPT, the new AI that impacts the digital economy. The content analysis results reveal that AI and ChatGPT are rapidly evolving in the digital economy. ChatGPT has created numerous opportunities in numerous fields among the trends. AI and ChatGPT can generate high-quality text, audio, and visual content in natural language. The automation of content production saves money and time for businesses and individuals. Generative AI customizes content and products based on the preferences and actions of the user. Personalization enhances consumer engagement and loyalty by providing a more personalized experience. Customers are happier, and enterprises can provide superior service. The findings from respondents' perceptions about AI and ChatGPT in the digital economy adopting questionnaires and interviews could be helpful for more comprehensive results for further studies.