Development of Jatirejo Tourism Village Based on Community Based Tourism (CBT) in Efforts to Improve Community Economy

Abstract

Jatirejo Tourism Village is located in the GunungPati District area, Semarang City which  has various tourism potentials. However, the tourism potential in the Jatirejo Tourism Village has not been fully managed optimally. Supported by the emergence of phenomena in the field which show that the lack of management has an impact on the community's economy. This study aims to analyze how the tourism village of Jatirejo is developed and to provide recommendations for efforts to improve the community's economy through Community Based Tourism. The method used in this research is descriptive qualitative with the help of SWOT analysis and TOWS matrix to analyze data and to obtain alternative strategies in the development of the Jarejo tourism village. The results of this study indicate that the tourism development model that has been running in the Jatirejo tourist village is managed by Pokdarwis as a Community Based Tourism development model. As for other potentials that have not been optimally managed, it is deemed necessary to collaborate with a number of stakeholders to maximize the potential and improve the community's economy through regional tourism.