Improving Family Welfare Based on Ghost Kitchen (Case Study on A Housewife'S Business in Sampangan, Semarang)

Abstract

Online kitchens refer to digital technology users in the culinary industry that enable consumers to order food and drinks through online platforms. The concept of online kitchens has experienced rapid development in recent years, in line with advances in information technology and the widespread adoption of mobile devices and internet access. This research presents an overview of online kitchens and their impact on the culinary industry. This research also discusses several important aspects related to online kitchens, including the advantages and challenges faced by businesses in implementing this business model. Implementing online kitchens has provided significant benefits to customers, including the convenience of ordering food online, a wider choice of food menus, and the ability to arrange delivery according to individual preferences. For businesses, online kitchens allow them to optimize production processes, reduce operational costs, and increase efficiency in providing food services. However, the implementation of online kitchens is also expected to face several challenges. In this context, logistics and supply management aspects are critical in ensuring prompt delivery and maintained food quality. In addition, customer data security and consumer protection are also important issues that must be considered by businesses when using online platforms. This research concludes that online kitchens have changed the culinary industry, giving consumers a new experience in ordering food and providing innovative business opportunities for entrepreneurs, especially housewives. However.