Analysis of Quality of Service and Price on Decisions of Intention to Buy in the Traditional Market in Semarang City
DOI:
https://doi.org/10.47841/icorad.v2i1.118Keywords:
Quality of Service, Price, Purchase Intention, DecisionAbstract
Market is a meeting place for sellers and buyers to carry out buying and selling transactions in the form of goods or services. A market is a collection of buyers and sellers whose actual or potential interaction determines a product. Here we will analyse the quality of service and price on buying interest decisions in traditional markets in the city of Semarang. Management study program. Faculty of Economics and Business, Wahid Hasyim University Semarang. This study aims to determine: (1) How is the quality of service on buying interest decisions in traditional markets in Semarang City. (2) How is the price of buying interest decisions in traditional markets in Semarang City. The type of research used is qualitative with data collection techniques using exact science, namely through observation, documentation, and interviews by determining information using Snowball Sampling. Primary data is determined through in-depth interviews with several informants related to how the quality of service and price influences the decision to buy in traditional markets in Semarang City. Secondary data obtained through reference books; journals related to research topics related to research titles. The results of this study indicate that the quality of service and price on buying interest decisions in traditional markets in Semarang City are very significant, this results in the relationship between sellers and buyers having to be well established.