Implementation of Digital Marketing in Increasing the Sales of MSME Products in the Culinary Field (Studies in Subdistrict Limbangan, Regency Kendal)

Abstract

Micro, small and medium enterprises are the main actors in the Indonesian economy that can drive economic growth, maintain employment and improve people's welfare. Data collection was carried out through in-depth interviews and documentation, and researchers were directly involved in the informants' daily activities to obtain valid information. The result that can be achieved is to find a strategy for implementing digital marketing to increase sales of MSME products. SWOT analysis is used in this study. The purpose of this study is to find out and analyze the effect of digital marketing on increasing MSME sales, find out and analyze whether the use of digital marketing can increase sales of MSME products and find out how the next development of MSMEs. The type of research used in this research is qualitative data. Based on interviews and observations, the author knows how to describe social media used by MSMEs to promote and increase product sales. In this study, the authors obtained results regarding the use of social media by MSMEs to increase MSME sales.