The Influence of Social Media and Motivation on Interest in Entrepreneurship in Students

Abstract

This study aims to analyze the influence of social media and motivation on students' interest in entrepreneurship. The development of information technology, especially social media, has had a significant impact on various aspects of life, including interest in entrepreneurship. In this study, the method used is quantitative. The variables to be tested are social media, motivation and interest in entrepreneurship. The population in this study were students of Wahid Hasyim University Semarang. The number of samples used was 35 respondents from the 2020 to 2022 batch. The observed variables included the use of social media, motivation, and interest in entrepreneurship. There was a soft focus on his study showing that social media and motivation simultaneously had a significant influence on entrepreneurial interest at the significance level of 0.000.