Halal Certification Implementation to Increase Sales in Culinary MSMEs in Ungaran Barat District, Semarang Regency

Abstract

Halal certification is a certificate issued by LPPOM-MUI (Institute for the Assessment of Food, Drugs and Cosmetics) which ensures that a product complies with Islamic law. The focus of this research is on the study of how an MSME can increase sales figures through halal certification. The author chose a qualitative descriptive research method. The data sources used are secondary and primary data sources. Data validation was carried out by using triangulation. Based on the results of research on the condition of MSMEs and the current increase in sales, many MSME business actors do not yet know the benefits of halal certification for their products, especially to increase sales because there are still those who think they do not need to carry out halal certification. Understanding of business actors about halal certification is still lacking due to the lack of information and knowledge about halal certification. There may be a need for further counseling. The implementation of halal certification provides good benefits for business actors and buyers and business actors who carry out halal certification, many benefits are obtained, such as increased sales, increased income, gaining buyer's trust in purchasing decisions for MSME products.