The Impact of Tourism Development on the Development of Msmes in Jodo Beach Natural Tourism, Sidorejo Village, Batang Regency

Abstract

This study aims to determine how the impact of tourism development on the development of MSMEs in Jodo Beach tourism. The data analysis used in this study is a descriptive analysis method. Based on the descriptive results and analysis, it is concluded that the development of MSMEs around the Jodo Beach tourist area is able to increase the growth of MSMEs around the Jodo Beach tourist area, and is able to create opportunities for the community to create new businesses on the premise that increasing, the development of tourism will bring in a lot of tourists and more money spent. This proves that tourism is able to increase opportunities for the community in entrepreneurship and business development. So that it has a major impact on the community's economy because it is enough to encourage employment, reduce unemployment and have a positive impact on the environment.