Analysis of Product Quality and Price Perception Regarding Thrifting Clothing Purchasing Decisions Among Unwahas Students

Abstract

Used clothes are now mushrooming which are in demand by the community, especially in the student environment. The purpose of this study is to take advantage of business opportunities from the existence of thrifting, because it is well known that thrifshops are being loved by the community. Thrifshop is not a crowded business at a certain time, thriftshop can continue to be developed by always upgrading fashion from time to time. This research uses qualitative methods using structured and unstructured methods. The result of this study is that UNWAHAS students make the decision to consume  thrift clothes  because of the quality of their products and have very affordable prices, so  that these thrift clothes  become a sought-after object to meet their clothing needs.