The Role of MSME Development in the Development of Arenan Kalikesek Tourism Destinations

Abstract

 In the tourism industry, the MSME sector has an important role in the development of tourism. Because MSMEs, which are one of the supports of tourism, can fulfill the satisfaction of tourists through the provision of accommodation and commodities. This study aims to determine the development of MSMEs in the development of Arenan Kalikesek tourist destinations. The method used is a descriptive qualitative method with a qualitative approach. To get the expected results, researchers used primary and secondary data support. Primary data obtained from field surveys in the form of interviews, and direct observation. While secondary data is obtained from citations of articles and books. Researchers used the SOAR analysis tool which stands for strengths, opportunities, aspirations, results, where strengths and opportunities focus on the business situation, while aspirations and results focus on the future situation. The results obtained in this study are that MSMEs in Arenan Kalikesek have a fairly high income and there is economic growth in the Sriwulan Village and Kalikesek Hamlet communities. MSMEs also have a role in the development of Arenan Kalikesek tourism. This is shown through visitor interest in Arenan Kalikesek MSMEs and the increasing number of MSMEs in the Arenan Kalikesek tourism area. And researchers through the results of interviews and observations formulated and analyzed the SOAR analysis strategy for the development of MSMEs in the Arenan Kalikesek tourist destination.. The results obtained in this study are that MSMEs in Arenan Kalikesek have a fairly high income and there is economic growth in the Sriwulan Village and Kalikesek Hamlet communities. MSMEs also have a role in the development of Arenan Kalikesek tourism. This is shown through visitor interest in Arenan Kalikesek MSMEs and the increasing number of MSMEs in the Arenan Kalikesek tourism area. And researchers through the results of interviews and observations formulated and analyzed the SOAR analysis strategy for the development of MSMEs in the Arenan Kalikesek tourist destination.. The results obtained in this study are that MSMEs in Arenan Kalikesek have a fairly high income and there is economic growth in the Sriwulan Village and Kalikesek Hamlet communities. MSMEs also have a role in the development of Arenan Kalikesek tourism. This is shown through visitor interest in Arenan Kalikesek MSMEs and the increasing number of MSMEs in the Arenan Kalikesek tourism area. And researchers through the results of interviews and observations formulated and analyzed the SOAR analysis strategy for the development of MSMEs in the Arenan Kalikesek tourist destination.