Marketing Strategy of Based Tourism and Msme’S Based Swot Analysis (Empirical Study of Tourism in Arenan Kalikesek, Limbangan Village)

Abstract

In this study an analysis of the condition of the tourist village was carried out in which there were MSMEs in Arenan Kalikesek, Sriwulan Village. The tourism village itself is a form of integration between attractions, accommodation, and supporting facilities presented in the structure of people's lives that are integrated with the prevailing procedures and traditions, while the condition of MSME’s themselves, business actors do not yet know what marketing strategy to do to overcome various problems that arise. Emerge as resources, business competition, purchasing power, and are dominated by the limitations of technological innovation and the ability to use that technology. This study uses data processing methods in the form of SWOT with qualitative methods and how to obtain data by interviews and observations in the form of recording and studying existing data.